Guesswork doesn’t belong on your vitamin label. Part of knowing what’s going into your body is being able to trace where those ingredients come from which is why we’ve made it easy for you from the very beginning.

We don’t just tell you, for example, that we include omega-3 DHA sourced from microalgae. We explain that this microalgae is grown sustainably and we put a face to the manufacturing partner and scientific team that
oversees this process. Then we direct you to all the research that explains why we opted for this specific source of omega-3 fatty acid. In some cases, we even show you the clinical impact of our formula on nutrient levels in the body, and how our finished formulas are verified by respected third parties.*

That’s Traceability in a nutshell: allowing you to track the journey of a single nutrient from its source to how it’s designed to work in your body (and not sparing details in the process).

To us, the health of our customers and the health of our environment go hand in hand. That’s why our mission around Traceability goes far beyond the scope of our ingredients and the way our products are formulated to work—we want you to know that we’re obsessing over everything we put into the world, from the materials of our bottle to the ink we use on our mailers.

It’s not always easy to sleuth down materials that are better for the planet but at the same time, don’t sacrifice the quality of our product. But that’s a challenge we’re more than willing to tackle head-on, and while there’s always progress to be made, we’ve been able to take some major steps.

We’ve embraced the spirit of Traceability from the very beginning—it is, after all, the major gap we saw. But a huge part of this mission is the understanding that it’s an endless opportunity to do better. We’re excited to keep improving, and to maintain our open-door policy every step of the way.